品牌战略

Brand Reputation

品牌诠释--Brand interpretation 

 

        注重协调性的凯旋门品牌logo图形，以积极乐观的色彩基调、精心别致的细节处理，以及紧跟时尚潮流的创新思维，彰显出“团队协作，快乐生活，开拓创新，敢为天下先”的品牌精神，预示了凯旋门品牌如同百年建筑般屹立不倒，永创佳绩。

 

 

        hairarch品牌于1998年，正式以“凯旋门”为品牌中文名进军我们中国国内，而“凯旋门”这个名称无疑是最贴切hairarch的品牌精髓，也寓意了品牌尊贵的王者气概以及永盛不衰的品牌发展前景。

 

 

 

        Pay attention to coordination of the hairarch brand logo, with positive and optimistic color tone, well chic of the details of the deal, and follow the fashion trend of innovative thinking, highlights the "teamwork, happy life, pioneering and innovative, dare for the world first" spirit of the brand, indicating the hairarch brand as a building like stand down, forever will create the success.

 

        Brand hairarch in 1998, officially "KAI XUAN MEN" to the Chinese brand name to enter our domestic, and "KAI XUAN MEN" the name undoubtedly is the closest hairarch brand essence, also implies the distinguished brand King spirit and remain on the glory trail for long years development prospects of brand .

 

 

 

品牌定位--Brand position

 

        凯旋门又名“和平门”，是胜利与王者风范的精神象征，代表了先进理念的国际潮流风范，1807年为纪念拿破仑征服而建，有着和谐与艺术美感的意境，更饱含了无限的人类感性以及人文情怀。一方面，凯旋门给人以稳定庄重、威武雄壮的感觉，另一方面也包含国际风范、先进理念的形象象征。因而以“凯旋门”来命名品牌中文名，彰显出恢弘大气、大型大美、国际潮流以及高贵时尚的品牌形象定位。

 

        国际化的潮流美发造型与先进的时尚设计理念，一直都是凯旋门所坚持的品牌定位。而结合着铿锵有力的品牌精神，以及“积极进取、互利共赢”的品牌价值观，凯旋门一直以一往无前的态势，行走在美发美容行业国际化品牌的发展先列。

 

 

 

        Arc de Triomphe, also known as "peace", is a symbol of victory and kingly spirit, represent the advanced concepts of international fashion style, 1807 to commemorate Napoleon's conquest and built, harmonious and artistic beauty of the artistic conception, but also full of the infinite human sensibility and human feelings. On the one hand, Arc de Triomphe to stable solemn, majestic feeling, on the other hand also contains international style, advanced the concept of image symbol. And to Arc de Triomphe named Chinese brand name, highlights the grand atmosphere, large beauty, the international trend and fashion noble brand image positioning.

 

        The trend of internationalization of hair styling and advanced design concepts, has always been adhering to the brand positioning of the hairarch. And combined with a sonorous and forceful brand spirit, and "proactive, mutual benefit and win-win" brand values,hairarch has been with indomitable situation, walking in the development of hair and beauty industry internationalization brand first.